- Understand your memberships’ specific needs. What features and benefits will make your card “top o’ the wallet”?
- Measure the success of your marketing programs. What is your penetration rate? You may have 100,000 members but if your penetration rate is below 20 percent, your marketing program probably isn’t as efficient as it could be. (more…)
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Alliance Companies | 177 Huntington Avenue, Suite 2500 | Boston, Massachusetts 02115 | t: 617-578-9400 | 800-809-8544 | f: 617-578-9401 |