Archive for April, 2010

Airline Rewards Card Programs – Benefits of On-Going Program Management

Monday, April 26th, 2010

I am sure your airline has a cobranded card, and you may even have a large number of customers who use their card regularly. But, are you sure your card is working as hard for you as it should and that it is bringing in as much revenue as it possibly can? If you are not 100% sure about the performance of your card being optimized, take a look at these four reasons it is important to continuously evaluate your program.